1,152 Shopping Users to 16,460. Twelve Months. Zero Ad Spend.
The GA4 data compares the organic Google Shopping channel for Jan 1–Dec 16, 2024 against the same period in 2025. The rewrite began in September 2024, making 2025 the first full year of optimized feed data against a pre-rewrite baseline.
GA4 Organic Shopping Channel — Active Users: 1,152 (2024) vs. 16,460 (2025) — Growth: +1,328.82%
On data sources: The keyword tracking spreadsheet documents organic search ranking positions. The GA4 result documents organic Shopping channel performance. These are separate systems. The 1,328% figure is drawn from the Shopping segment in GA4 specifically, not inferred from keyword rankings. That distinction is stated clearly because it matters.
The parallel organic channel ran simultaneously and showed its own gains: 78,889 organic visits, up 16.2%, with average position improving from 15.6 to 8.2. Documented separately because they are separate things.
Parallel Organic Channel — 78,889 Visits (+16.2%) · Avg. Position 15.6 → 8.2
The Shopping rewrite, the content program, and the AEO strategy all ran in parallel across the same engagement. Each is documented separately, with its own data source, because they are separate systems with separate mechanisms. That is how you tell whether the work is real.